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Imagine you're holding a sieve. And every day, money flows through it. Your money. This is what a fleet looks like if it is not managed properly - dozens of vehicles, chaos in accounting, fuel disappears, equipment breaks down suddenly, drivers idle. Do you know how much you can save just by putting things in order?

If you work in logistics or are even tangentially related to it - this information will be important for you. Because today in the blog of LLC «SyncraNova» we will talk not about ‘just a team’, but about a cross-functional team. And if you still don't understand why you need one, you're missing opportunities every day. You can build perfect processes, hire super managers, buy automation systems, but if you don't have a team, things are bad.

If you think employee training is an unnecessary waste of time and money, you are sorely mistaken. Logistics is not just about handling boxes and loads. Transport, warehousing, documentation - these are the most important links in the chain. And if even one link fails, your company loses money.

Everything is going well for you now: your business is running, your logistics are in order, and money is flowing into your pocket. Nothing seems to portend trouble. But if such a thing as a cash gap happens, your strong business will collapse in an instant. Read how to avoid problems in the blog of LLC «SyncraNova».

If your logistics company isn't protected against cyber attacks, your business is at risk. One wrong move and all your data, shipments and reputation could be at risk. Outdated security systems, employee error and weak defences can bring you big losses.

Without clear communication between delivery links, logistics turns into chaos: shipments are lost, deadlines are missed, customers leave. This is not just an inconvenience - it's a direct loss. Routing errors, delays, and customer dissatisfaction can cost you money. In a new article on the SinkraNova blog, we'll tell you how to work together so you don't lose money.

This is a question that sooner or later everyone who is engaged in or plans to engage in logistics will ask themselves. The wrong choice can lead to serious financial losses. In this article on the website of LLC «SyncraNova». we will tell you how to avoid unnecessary expenses and choose the best option for your business.

Imagine having the ability to watch everything that happens in your supply chain through a magic screen. And you can see where problems might appear before they actually occur. Amazing, isn't it? In fact, all of this is already a reality for those using digital twins.

Playing with prices in the logistics business is a matter of company survival. Miscalculated? Get ready for losses and customers leaving for competitors. Want to stay afloat and earn more? In this article on the LLC «SyncraNova» website, you will find information on what affects the cost of services, what pricing methods are effective, and how not to lose money in the logistics business.

In today's world, getting goods from seller to customer is an art form. Every company wants its goods to reach customers quickly and cost-effectively. This is where analytics comes in - using data to improve logistics operations. This is what helps to solve many problems. Together with LLC «SyncraNova» specialists, we learnt how it works and what can be done to improve logistics with the help of analytics.

The success of any logistics company depends largely on the quality of freight management and the ability to keep up with the times. If you overlook one important point, your business will quickly become uncompetitive.

Imagine you have ordered a product online and are eagerly awaiting its delivery. But the courier is late, the order arrives improperly, or even worse, you don't receive it at all. What is your impression of the company? Most likely, you will be disappointed and will hardly want to use its services again.

There are several proven ways to streamline processes, improve management and reduce costs in your warehouse.

Today on the company blog, we're talking about ideas that are worth adopting.

All the things we use have been made and delivered to us in different parts of the world. The question now is how to get the products to different parts of the world. Let's say we have a shipment that needs to be moved from one country to another. Not only do we need to find the right means of transport, but we also need to organise the entire delivery process in the best possible time and at the lowest possible cost. Many specialists are involved in this process: the owner of the goods, the logistics company, the carrier, the recipient.

Today on the SinkraNova blog we are talking about how to organise the import of goods to Ukraine. If you are a beginner in the field of foreign economic activity and you have a partner from whom you are going to buy, import, sell or use goods on the territory of Ukraine, you must first organise two important points: the payment block and the delivery block.

The success of your business working with foreign companies depends on clear working relationships with customs. For example, if you don't fully understand how much duty you will pay, you are unlikely to be able to properly calculate the cost of imported goods. Who is a customs broker, what is his role in foreign economic activity, how to choose a customs broker. These questions have been discussed in the SinkraNova blog.

In its relentless search for the best content that meets users' needs, Google tirelessly filters billions of Web pages on the Internet. To accurately interpret queries and get optimal results, the search engine uses a complex set of rules - the search algorithm. If you have your own website or have been in e-commerce for a long time, it's helpful to know how Google works and how it ranks information.

Since the beginning of 2023, Google has already managed to update its search algorithm 3 times; in 2022, it did so as many as 10 times.

"Marketing has nothing to do with finding clever ways to get rid of a manufactured product. Marketing is the art of creating value for the consumer" (Philip Kotler).

Marketing strategy is the key to understanding the needs and desires of the target audience. A well thought out marketing plan combined with an attractive website can quickly convert the average visitor into a loyal customer, increasing their total lifetime value (CLV).

There are two options, two solutions. How to choose the best one? Today we're going to talk about a method that helps you compare and evaluate ads in all their manifestations. From design to color rendering, from layout to product description, from personal gimmicks to creative ideas.
A/B testing is a ‘fighter’ against intuitive marketing-’let's try it.’ Although the method is 100 years old, it is actively used by Google, Amazon, Fb and Netflix.

This fall, the whole world was talking about the meta universe thanks to Facebook's transformation into Meta. This idea is not new at all. Last year Facebook, Epic Games, Microsoft and other key players saw new opportunities for companies.
Before the renaming, Facebook partnered with Ray-Ban to create smart glasses that could take photos, shoot videos and receive calls. It is far from mixed reality, but thanks to similar projects, society sees how easy it is to interact with the meta-universe in the future.