This website uses cookies. Cookies remember your actions and preferences for a better experience. We do not share this information with third parties without your knowledge. By continuing to use this site, you agree to the cookie policy.
Communication in logistics: how to work together to increase efficiency
Without clear communication between delivery links, logistics turns into chaos: shipments are lost, deadlines are missed, customers leave. This is not just an inconvenience - it's a direct loss. Routing errors, delays, and customer dissatisfaction can cost you money. In a new article on the LLC «SyncraNova» blog, we'll tell you how to work together so you don't lose money.
Why communication is your main ally
Today's customers expect you to have complete control over their orders.
They want to know:
If customers don't get this information, they become anxious and contact customer service, which increases the burden on your call centre. Being able to track orders has become a must for a successful business.
When customers have access to up-to-date information, it:
Lack of transparency can be a barrier to attracting and retaining customers.
Why communication is your main ally
Today's customers expect you to have complete control over their orders.
They want to know:
- Where their parcel is.
- When it will be delivered.
- How much time is left until it arrives.
If customers don't get this information, they become anxious and contact customer service, which increases the burden on your call centre. Being able to track orders has become a must for a successful business.
When customers have access to up-to-date information, it:
- Reduces their stress levels associated with waiting.
- Reduces the number of support calls and messages.
- Makes the delivery process as comfortable as possible, improving the customer experience.
Lack of transparency can be a barrier to attracting and retaining customers.
Problems of lack of communication
Ignoring a problem can cause serious damage to a business:
These problems lead to financial losses and deterioration of your position in the market.
Ignoring a problem can cause serious damage to a business:
- Delays and errors. Lost, damaged or misdelivered shipments cause a barrage of complaints, damaging the company's reputation.
- Loss of loyalty. Customers who can't get information in a timely manner lose trust and stop coming back for more orders.
- Missed opportunities. While you're not improving your processes, competitors offer more convenient services, hijacking your audience.
These problems lead to financial losses and deterioration of your position in the market.
What needs to be done
1. Optimise internal processes:
2. Invest in technology:
3. Keep the customer in the loop:
4. Maintain security:
Communication is not a small thing, but a critical detail of your business. Don't want to lose shipments and customers? Start taking action now! While you are thinking, your competitors are already acting. Stop delaying - improve your service to be at the top of your game.
1. Optimise internal processes:
- Implement a CRM system or a common messenger for data exchange between all participants in the supply chain.
- Train employees so that everyone understands their role and contributes to the overall operation.
2. Invest in technology:
- Set up auto-tracking systems to track cargo movements and routes in real time.
- Use chatbots to handle customer queries and automatically send notifications. This will speed up customer interactions and reduce the burden on operators.
3. Keep the customer in the loop:
- Send notifications about every step of the delivery process, from dispatch of the shipment to delivery confirmation.
- Establish a feedback system to identify weaknesses and improve service. Customers appreciate when their opinions are considered.
4. Maintain security:
- Use secure platforms to store customer data to minimise the risks of information leakage.
- Archive the history of interactions so you always have access to the data you need in case of disputes.
Communication is not a small thing, but a critical detail of your business. Don't want to lose shipments and customers? Start taking action now! While you are thinking, your competitors are already acting. Stop delaying - improve your service to be at the top of your game.