Virtual concerts and fashion shows
How the marketing universe is transforming with the help of the meta universe.
This fall, the whole world was talking about the meta universe thanks to Facebook's transformation into Meta. This idea is not new at all. Last year Facebook, Epic Games, Microsoft and other key players saw new opportunities for companies.
Before the renaming, Facebook partnered with Ray-Ban to create smart glasses that could take photos, shoot videos and receive calls. It is far from mixed reality, but thanks to similar projects, society sees how easy it is to interact with the meta-universe in the future.
Zuckerberg's active investment in technology has contributed to the development of robotic skin. Thanks to Meta, society has the opportunity to touch virtual objects with a robotic glove.
All these developments have a future implementation in the mataverse. Interaction between brands and users will be more complete thanks to such developments.
The metaverse allows you to expand the horizons of interaction with the user. There is an opportunity to hold concerts, presentations, communicate, earn and spend money - in fact, to live. One of the additional features of the metaverse is that there is no limit on the number of audience. You can invite thousands or even millions, because there are no physical limits on the capacity of the room.
Before the renaming, Facebook partnered with Ray-Ban to create smart glasses that could take photos, shoot videos and receive calls. It is far from mixed reality, but thanks to similar projects, society sees how easy it is to interact with the meta-universe in the future.
Zuckerberg's active investment in technology has contributed to the development of robotic skin. Thanks to Meta, society has the opportunity to touch virtual objects with a robotic glove.
All these developments have a future implementation in the mataverse. Interaction between brands and users will be more complete thanks to such developments.
The metaverse allows you to expand the horizons of interaction with the user. There is an opportunity to hold concerts, presentations, communicate, earn and spend money - in fact, to live. One of the additional features of the metaverse is that there is no limit on the number of audience. You can invite thousands or even millions, because there are no physical limits on the capacity of the room.
Virtual concerts and fashion shows. How the marketing universe is transforming with the help of the meta universe.
Metaverse needs its own economy, which will make it possible to earn and spend money in it. Today, most metaverses have their own currency and marketplaces, but the purchase of currency takes place using a regular bank card. Unfortunately, currency between meta-universes is not convertible. Because of this, there is a need to base such economies on cryptocurrency to avoid restrictions in the future.
What meta universes exist now
If we talk about long-existing ones, it is necessary to mention Fortnite, SecondLife and Minecraft.
What meta universes exist now
If we talk about long-existing ones, it is necessary to mention Fortnite, SecondLife and Minecraft.
Not so long ago, Meta introduced the Horizon Worlds virtual reality platform. For user interaction, you need to create your own avatar. Meta universes allow you to have fun, learn and organize exhibitions or concerts. One of the reasons why brands are interested in metaverse is the concentration of a solvent audience. The average age of Minecraft players is 27 years. Moreover, the audience is growing older every year.
In the game, people can rebuild what they like. In the future, we will be able to buy things that are found in real life.
Gucci Garden in Roblox
For the 100th anniversary, the Gucci brand joined the Roblox game and built a virtual space called Gucci Garden. This allowed players to try on and purchase accessories in the game for use in the meta space. The Gucci Dionysus bag cost $4115 in the virtual world and $3400 in the physical world. The bag in the virtual world was a great success due to the fact that such an experience in the metaverse was unique.
Fortnite.
Players regularly wear Nike sneakers. The item store even has the equipment of NBA star LeBron James. The King's tracksuit, sneakers, and backpack are available to the audience in the metaspace.
In the game, people can rebuild what they like. In the future, we will be able to buy things that are found in real life.
Gucci Garden in Roblox
For the 100th anniversary, the Gucci brand joined the Roblox game and built a virtual space called Gucci Garden. This allowed players to try on and purchase accessories in the game for use in the meta space. The Gucci Dionysus bag cost $4115 in the virtual world and $3400 in the physical world. The bag in the virtual world was a great success due to the fact that such an experience in the metaverse was unique.
Fortnite.
Players regularly wear Nike sneakers. The item store even has the equipment of NBA star LeBron James. The King's tracksuit, sneakers, and backpack are available to the audience in the metaspace.
Travis Scott organized a virtual concert for the players. It was simultaneously viewed by 12.3 million players. It was the largest event for the game ever. A giant avatar of Travis rapped for his audience. Thanks to the sale of merch, the rapper received $20 million. Monetization was even greater than in real life concerts.
Balenciaga is another brand in Fortnite. The company constantly releases a limited collection of accessories and clothing in the game. Some things can be bought in the company store.
Balenciaga is another brand in Fortnite. The company constantly releases a limited collection of accessories and clothing in the game. Some things can be bought in the company store.
What advertising trends are waiting for us in the metaverse
Now meta universes are only gaining popularity and we are lucky to be at the beginning of the realization of all the possibilities. A lot of high-quality 3D content is needed and the demand for it will grow. New opportunities have opened up for interaction with advertising, which will also be an interesting experience for users. Brands are increasingly joining the new trend. Some companies already occupy their territory and begin to dictate prices for virtual advertising. As an example, Second Life has been selling real estate for over 10 years.
Companies that are the first to master the new market will have an advantage over others. PwC and Deloitte predict the rapid growth of the metaverse.Now is the time to stop hesitating and get on the new train of digital advertising.
Now meta universes are only gaining popularity and we are lucky to be at the beginning of the realization of all the possibilities. A lot of high-quality 3D content is needed and the demand for it will grow. New opportunities have opened up for interaction with advertising, which will also be an interesting experience for users. Brands are increasingly joining the new trend. Some companies already occupy their territory and begin to dictate prices for virtual advertising. As an example, Second Life has been selling real estate for over 10 years.
Companies that are the first to master the new market will have an advantage over others. PwC and Deloitte predict the rapid growth of the metaverse.Now is the time to stop hesitating and get on the new train of digital advertising.