Event marketing
for offline retail sales
Offline trade still does not give up its positions despite the obvious growth of e-commerce. In the modern world with a variety of online stores, shopping pages in social networks, it is difficult to imagine that about 80% of stores still account for offline trade. These data are confirmed by reports of analysts of the resource Statista.
What are the reasons for such statistics? What makes people return to their usual stores? There are several explanations for this.
One of the main reasons is the opportunity to see the product 'live' to touch it and evaluate the quality and characteristics of the product. Some people are attracted by the possibility of quick purchase. There is no need to transfer your personal data to third-party services, wait for delivery and pay the associated transportation costs, as when paying online.
If your format is selling goods offline, it's time to take advantage of the obvious advantages and attract customers. Do not rely only on the sign outside or customer loyalty, even word of mouth will not attract enough new customers to you. The transformation has affected everyone, and sticking to old business models is becoming increasingly difficult to achieve new results in today's world.
What are the reasons for such statistics? What makes people return to their usual stores? There are several explanations for this.
One of the main reasons is the opportunity to see the product 'live' to touch it and evaluate the quality and characteristics of the product. Some people are attracted by the possibility of quick purchase. There is no need to transfer your personal data to third-party services, wait for delivery and pay the associated transportation costs, as when paying online.
If your format is selling goods offline, it's time to take advantage of the obvious advantages and attract customers. Do not rely only on the sign outside or customer loyalty, even word of mouth will not attract enough new customers to you. The transformation has affected everyone, and sticking to old business models is becoming increasingly difficult to achieve new results in today's world.
Event marketing ideas for offline retail sales
Hold presentations, arrange contests with prizes, hold a charity event, a concert, it can be anything. You should conduct careful experiments on working with your target audience. Explore and implement ideas that will help engage your target audience.
Create, analyze, develop
The main question - Where to start? How to understand what actions will attract a new target audience? There are several recommendations for inventing an event that people will like and bring results.
Create, analyze, develop
The main question - Where to start? How to understand what actions will attract a new target audience? There are several recommendations for inventing an event that people will like and bring results.
Research your target audience
Make a portrait of your target audience. You must clearly understand who your potential customers are. It is impossible to choose the right event that interests your customers without understanding your target audience and their interests. If you are just planning to open an offline sales point, analyze your product - for whom is it designed? Agree, buyers of agricultural equipment are unlikely to come to listen to the performance of a tiktoker, even if he is a three-time idol of all modern teenagers.
The main thing to remember is that the purpose of the event you are preparing is to promote the brand.
When preparing an event, the main thing is not to forget that the goal is not just to attract the audience or evoke positive emotions. Your goal is to connect one with the other. Visme statistics tells us that 70% of participants can become regular customers if you conduct thorough preparation and properly conduct the event itself. Simple mentions of your brand in the name of the event, distribution of merchandise with the symbols of your brand, advertising from the stage will help to reach the figure of 70%. Thus, you make it clear to the audience who should be thanked for organizing and holding such an event.
Effectiveness is your everything
In order to be remembered, you need to hold something really unusual and bright. Do you plan to release a new fireproof fabric? How about showing a live test in addition to the presentation video? Let your visitors independently test the fabric for strength, resistance to tearing, burning. The more interesting you can come up with the participation of visitors in the tests, the more they will remember the event. And even give gifts to the participants. Is it effective? Yes, and most importantly - effectively.
Make a portrait of your target audience. You must clearly understand who your potential customers are. It is impossible to choose the right event that interests your customers without understanding your target audience and their interests. If you are just planning to open an offline sales point, analyze your product - for whom is it designed? Agree, buyers of agricultural equipment are unlikely to come to listen to the performance of a tiktoker, even if he is a three-time idol of all modern teenagers.
The main thing to remember is that the purpose of the event you are preparing is to promote the brand.
When preparing an event, the main thing is not to forget that the goal is not just to attract the audience or evoke positive emotions. Your goal is to connect one with the other. Visme statistics tells us that 70% of participants can become regular customers if you conduct thorough preparation and properly conduct the event itself. Simple mentions of your brand in the name of the event, distribution of merchandise with the symbols of your brand, advertising from the stage will help to reach the figure of 70%. Thus, you make it clear to the audience who should be thanked for organizing and holding such an event.
Effectiveness is your everything
In order to be remembered, you need to hold something really unusual and bright. Do you plan to release a new fireproof fabric? How about showing a live test in addition to the presentation video? Let your visitors independently test the fabric for strength, resistance to tearing, burning. The more interesting you can come up with the participation of visitors in the tests, the more they will remember the event. And even give gifts to the participants. Is it effective? Yes, and most importantly - effectively.
The right format of the event is already half the battle
During the event, the main thing is to properly adapt it to the specifics of your product and brand. This will allow visitors to create an association exclusively with your company.
Charity event
According to Inc. resource data, 85% of consumers are more favorable to companies that are engaged in charity. You can hold an auction, the proceeds from which will go to charity. Organize a concert, the purpose of which is to raise funds for planting new trees. There are many options.
During the event, the main thing is to properly adapt it to the specifics of your product and brand. This will allow visitors to create an association exclusively with your company.
Charity event
According to Inc. resource data, 85% of consumers are more favorable to companies that are engaged in charity. You can hold an auction, the proceeds from which will go to charity. Organize a concert, the purpose of which is to raise funds for planting new trees. There are many options.
Master class
If you sell electronics, conduct an experiment with new models of gadgets. This can be a check of the declared characteristics regarding moisture resistance or battery life. According to surveys, new products or services are 65% better perceived by the audience after demonstration exhibitions or experiments.
Events with guest speakers
Imagine the delight of the audience when the speaker of the event is a famous personality. Many people will come to the event to meet the star and visit your store. Moreover, statistics show that 49% of people listen to the opinion of influencers.
Involvement of the audience
When you have decided on the format and location of the event, it's time to announce it. Offer discounts for reposting information about your event on social media. Social networks are one of the most effective channels for promotion. There are 4.5 billion active social media users in the world. If you want to attract as many potential customers as possible, organize bonuses for event visitors. Be sure to make a prize draw among the participants of the reposts of the post about your event.
Before you start preparing for the event, be sure to analyze similar events. What has already been done, which activities have given results and which have failed. Focus on the features of your business, experiment and success will not keep you waiting.
If you sell electronics, conduct an experiment with new models of gadgets. This can be a check of the declared characteristics regarding moisture resistance or battery life. According to surveys, new products or services are 65% better perceived by the audience after demonstration exhibitions or experiments.
Events with guest speakers
Imagine the delight of the audience when the speaker of the event is a famous personality. Many people will come to the event to meet the star and visit your store. Moreover, statistics show that 49% of people listen to the opinion of influencers.
Involvement of the audience
When you have decided on the format and location of the event, it's time to announce it. Offer discounts for reposting information about your event on social media. Social networks are one of the most effective channels for promotion. There are 4.5 billion active social media users in the world. If you want to attract as many potential customers as possible, organize bonuses for event visitors. Be sure to make a prize draw among the participants of the reposts of the post about your event.
Before you start preparing for the event, be sure to analyze similar events. What has already been done, which activities have given results and which have failed. Focus on the features of your business, experiment and success will not keep you waiting.