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Google Algorithms
EVERYTHING YOU NEED TO KNOW
In its relentless search for the best content that meets users' needs, Google tirelessly filters billions of Web pages on the Internet. To accurately interpret queries and get optimal results, the search engine uses a complex set of rules - the search algorithm. If you have your own website or have been in e-commerce for a long time, it's helpful to know how Google works and how it ranks information.
Since the beginning of 2023, Google has already managed to update its search algorithm 3 times; in 2022, it did so as many as 10 times.
Since the beginning of 2023, Google has already managed to update its search algorithm 3 times; in 2022, it did so as many as 10 times.
Google Algorithms: Everything You Need to Know
Why is Google changing its search algorithm?
Google's algorithms are complex mechanisms that pull data from its search index and provide information on a given query.
Google usually makes changes to its algorithm to improve its functionality and the quality of its search results through various technologies or processes. These updates improve the functionality of search queries by countering spam and low-quality content.
The most high-profile changes of the last decade are Panda, Pirate, Hummingbird, RankBrain, page refresh algorithms and the useful content system.
Google's algorithms are complex mechanisms that pull data from its search index and provide information on a given query.
Google usually makes changes to its algorithm to improve its functionality and the quality of its search results through various technologies or processes. These updates improve the functionality of search queries by countering spam and low-quality content.
The most high-profile changes of the last decade are Panda, Pirate, Hummingbird, RankBrain, page refresh algorithms and the useful content system.
Manipulation
We come to a search engine to find the answer to our question. When we arrive at a page with content that was created for the sake of the top spots in search results, we feel cheated. This is exactly the kind of manipulation that Google is fighting, changing the rules and settings of its algorithm. Before 2012, any web page could rank high in search results if its domain name strictly matched a certain keyword. However, its content may be completely useless for the user. Spammers took advantage of this. In 2012, Google implemented the Exact Match Domain update to track and downgrade sites with such content in real-time.
How does Google's algorithm work?
The specifics and details of the ranking algorithms we won't know, of course. Google keeps them a secret. However, the hundreds of criteria that affect the "weight" of the site, i.e. its relevance to Google, is no secret. The algorithm gives preference to "user-friendly websites" that contain useful and relevant content, load quickly, and include quality backlinks. The algorithm looks for signals of experience, authority and reliability.
How do you improve your site?
No matter how much we try to "play" with search engine optimization (SEO) strategies, without hard work and quality website content, taking high positions in the search engine rankings is unlikely to work.
It is worth to pay attention and constantly optimize the ranking factors, which change not often. They are clear to the layman. Connect Google Analytics and Google Search Console to track how users behave on your site. How they build interactions, which links they click.
We come to a search engine to find the answer to our question. When we arrive at a page with content that was created for the sake of the top spots in search results, we feel cheated. This is exactly the kind of manipulation that Google is fighting, changing the rules and settings of its algorithm. Before 2012, any web page could rank high in search results if its domain name strictly matched a certain keyword. However, its content may be completely useless for the user. Spammers took advantage of this. In 2012, Google implemented the Exact Match Domain update to track and downgrade sites with such content in real-time.
How does Google's algorithm work?
The specifics and details of the ranking algorithms we won't know, of course. Google keeps them a secret. However, the hundreds of criteria that affect the "weight" of the site, i.e. its relevance to Google, is no secret. The algorithm gives preference to "user-friendly websites" that contain useful and relevant content, load quickly, and include quality backlinks. The algorithm looks for signals of experience, authority and reliability.
How do you improve your site?
No matter how much we try to "play" with search engine optimization (SEO) strategies, without hard work and quality website content, taking high positions in the search engine rankings is unlikely to work.
It is worth to pay attention and constantly optimize the ranking factors, which change not often. They are clear to the layman. Connect Google Analytics and Google Search Console to track how users behave on your site. How they build interactions, which links they click.
Content
The use of subheadings and headlines, including multimedia content, sends a signal to the algorithm that the page is perceived positively. However, there is no exact data on how much or how long the content should be. If the material is interesting and useful, Google will appreciate it.
Structure of the site
An architecture without too many subdirectories can help Google index the page. Links from other sites show Google that the page is authoritative and trustworthy.
Trust Signals
Approximately 50% of users leave a website that doesn't load within the first six seconds. Security, loading speed, reliability, traffic - these signals are constantly being "weighed" by Google's search algorithms, assessing whether the site's content is relevant to what the user is looking for.
Keywords
Mindlessly filling your site with keywords doesn't appeal to search engines. Text should read naturally and use the language of the average user. What matters is quality, not quantity. Google penalizes sites when they overuse keywords.
The use of subheadings and headlines, including multimedia content, sends a signal to the algorithm that the page is perceived positively. However, there is no exact data on how much or how long the content should be. If the material is interesting and useful, Google will appreciate it.
Structure of the site
An architecture without too many subdirectories can help Google index the page. Links from other sites show Google that the page is authoritative and trustworthy.
Trust Signals
Approximately 50% of users leave a website that doesn't load within the first six seconds. Security, loading speed, reliability, traffic - these signals are constantly being "weighed" by Google's search algorithms, assessing whether the site's content is relevant to what the user is looking for.
Keywords
Mindlessly filling your site with keywords doesn't appeal to search engines. Text should read naturally and use the language of the average user. What matters is quality, not quantity. Google penalizes sites when they overuse keywords.
E-commerce
For better rankings in 2023, Google recommends that e-commerce sites do a quality product review. Describe the product from the user's point of view, post figures and facts, and publish expert opinions and user reviews.
SyncraNova LLC: analyzing the digital environment
SyncraNova is modernizing business processes in customer companies. Closely following the plan of changes, we, first of all, study the digital environment of the client company. We analyze the work of the site, social networks and external advertising in general.
Google is the most popular search engine with more than 80% market share, followed by Bing, Yahoo, Yandex, Baidu and DuckDuckGo. SyncraNova specialists carefully study the main metrics of Internet resources, critical for promotion and correct work. They analyze traffic, attendance and performance. They test variants of unique content. They use SEO-analysis tools to study the positions and visibility of competitors.
For better rankings in 2023, Google recommends that e-commerce sites do a quality product review. Describe the product from the user's point of view, post figures and facts, and publish expert opinions and user reviews.
SyncraNova LLC: analyzing the digital environment
SyncraNova is modernizing business processes in customer companies. Closely following the plan of changes, we, first of all, study the digital environment of the client company. We analyze the work of the site, social networks and external advertising in general.
Google is the most popular search engine with more than 80% market share, followed by Bing, Yahoo, Yandex, Baidu and DuckDuckGo. SyncraNova specialists carefully study the main metrics of Internet resources, critical for promotion and correct work. They analyze traffic, attendance and performance. They test variants of unique content. They use SEO-analysis tools to study the positions and visibility of competitors.