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10 successful e-commerce marketing strategies
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"Marketing has nothing to do with finding clever ways to get rid of a manufactured product. Marketing is the art of creating value for the consumer" (Philip Kotler).
Marketing strategy is the key to understanding the needs and desires of the target audience. A well thought out marketing plan combined with an attractive website can quickly convert the average visitor into a loyal customer, increasing their total lifetime value (CLV).
We cover 10 eCommerce marketing strategies that can help set your business apart from the competition. Where to find your customers? How to increase sales? A successful marketing strategy ties together all aspects of a business.
Marketing strategy is the key to understanding the needs and desires of the target audience. A well thought out marketing plan combined with an attractive website can quickly convert the average visitor into a loyal customer, increasing their total lifetime value (CLV).
We cover 10 eCommerce marketing strategies that can help set your business apart from the competition. Where to find your customers? How to increase sales? A successful marketing strategy ties together all aspects of a business.
10 successful e-commerce marketing strategies
1. Search Engine Optimization
Having your own website is the first and indispensable step in any business today. And it doesn't matter if we're talking about business or developing a social project. In a world where you can get information by holding out your hand for your phone, an online presence is a must. An e-commerce website is a showcase for business and should be treated like a normal shop: to fill it with goods, arrange promotions, analyse sales, and deal with promotion and advertising.
A "bare" site without relevant and useful content will not be of interest even to its owner. SEO strategy means working with content preparation (text, images, video) to improve its visibility in search engines: optimizing pages for the right keywords and phrases, easy-to-read URLs, web page titles and meta tags. This is constant and painstaking work.
Having your own website is the first and indispensable step in any business today. And it doesn't matter if we're talking about business or developing a social project. In a world where you can get information by holding out your hand for your phone, an online presence is a must. An e-commerce website is a showcase for business and should be treated like a normal shop: to fill it with goods, arrange promotions, analyse sales, and deal with promotion and advertising.
A "bare" site without relevant and useful content will not be of interest even to its owner. SEO strategy means working with content preparation (text, images, video) to improve its visibility in search engines: optimizing pages for the right keywords and phrases, easy-to-read URLs, web page titles and meta tags. This is constant and painstaking work.
2. Content marketing
Articles, notes, product and service descriptions. Content marketing is an important part of any e-commerce marketing strategy. You have to use every opportunity to tell about your company, answer customers' questions, educate them and motivate them to buy.
3. Social media marketing
Billions of users spend hours of their lives in social networks every day. Content that evokes emotion is more likely to be discussed, quoted and reposted. Share useful information and use social media to promote your products, company and brand. "Tailor" content to the platform and your target audience on it. What's interesting to Twitter users won't work for Instagram fans.
4. Email marketing
Ahrefs' 2022 report showed that 67% of marketers increased lead generation by tailoring content to their target audience. Post interesting videos, audio snippets and e-books for those who want to learn more about your market, product or service. Become a knowledge and skill base of sorts.
Email marketing is one of the easiest ways to keep in touch with all your customers. By choosing the optimal frequency of sending, you can send personalised messages, promoting new products, offering discount coupons, telling about promotions.
In order to gather a real and working customer base that can then be segmented, it is worth offering a website visitor to fill in a registration form in exchange for a small gift (discount or coupon). Add a subscription option during checkout.
Articles, notes, product and service descriptions. Content marketing is an important part of any e-commerce marketing strategy. You have to use every opportunity to tell about your company, answer customers' questions, educate them and motivate them to buy.
3. Social media marketing
Billions of users spend hours of their lives in social networks every day. Content that evokes emotion is more likely to be discussed, quoted and reposted. Share useful information and use social media to promote your products, company and brand. "Tailor" content to the platform and your target audience on it. What's interesting to Twitter users won't work for Instagram fans.
4. Email marketing
Ahrefs' 2022 report showed that 67% of marketers increased lead generation by tailoring content to their target audience. Post interesting videos, audio snippets and e-books for those who want to learn more about your market, product or service. Become a knowledge and skill base of sorts.
Email marketing is one of the easiest ways to keep in touch with all your customers. By choosing the optimal frequency of sending, you can send personalised messages, promoting new products, offering discount coupons, telling about promotions.
In order to gather a real and working customer base that can then be segmented, it is worth offering a website visitor to fill in a registration form in exchange for a small gift (discount or coupon). Add a subscription option during checkout.
5. Customer loyalty programs
Marketers very often spend a lot of time and effort developing marketing strategies aimed at new customers. Most often, though, loyalty programs and personalized loyalty programs generate the most revenue.
6. Optimised product pages and checkout
Optimising specific pages increases conversion rates. Pay attention to the sections of the website such as "Payment methods" and "Checkout".
Which pages should be optimized first? By examining your site's analytics, you can understand which content or actions generated the most sales. You can also examine the loss of potential customers, and analyse the reasons why they left particular pages of the site. You need to simplify and optimize the checkout process, reduce the number of steps required to make a purchase.
Online shops are successfully and effectively utilizing SMS marketing in cross-selling and up-selling, as well as restoring abandoned carts. It gives quick results and does not cost too much. At the same time, SMS requires no special design, art of copywriting or design. With text messages you can quickly tell about discounts, urgent.
Marketers very often spend a lot of time and effort developing marketing strategies aimed at new customers. Most often, though, loyalty programs and personalized loyalty programs generate the most revenue.
6. Optimised product pages and checkout
Optimising specific pages increases conversion rates. Pay attention to the sections of the website such as "Payment methods" and "Checkout".
Which pages should be optimized first? By examining your site's analytics, you can understand which content or actions generated the most sales. You can also examine the loss of potential customers, and analyse the reasons why they left particular pages of the site. You need to simplify and optimize the checkout process, reduce the number of steps required to make a purchase.
Online shops are successfully and effectively utilizing SMS marketing in cross-selling and up-selling, as well as restoring abandoned carts. It gives quick results and does not cost too much. At the same time, SMS requires no special design, art of copywriting or design. With text messages you can quickly tell about discounts, urgent.
7. Pay-per-click advertising
A well-designed pay-per-click (PPC) strategy can ensure that the website, or rather the product page, will be on the first page or the top of the search engine results. Pay-per-click advertising is the preferred method of increasing conversion rates, although it is obviously not as cheap as using other traditional organic SEO tools and processes. Results should be carefully analysed to ensure that clicks directing people to your site are driving sales.
8. Retargeting
A retargeting strategy targets users who have already visited your site but haven't taken a targeted action - haven't bought or ordered anything. Such customers can be "caught up" by placing ads on other websites in their advertising networks. These ads should engage the user and bring them back to the site they already visited, to specific product pages.
9. Influencer marketing
The success of influencer marketing in recent years is directly linked to the rise in popularity of social media. From YouTube tech review blogs to mass-market channels like TikTok, Facebook, Twitter, Twitch and Instagram, brands are using influencers to promote and increase their reach. More often than not, they are sent free product samples. In exchange for reviews, promotions, third-party opinions of the product and increased brand reach.
10. SMS marketing
Online shops today are successfully and effectively using the power of SMS marketing in cross-selling and complementary sales, in the recovery of abandoned baskets. It gives quick results and does not cost too much. SMS does not require any special design, copywriting or design work. Text messages can be used to quickly communicate discounts, urgent offers, promotions. The time gain is evident. At the same time SMS messages have an almost 100% Open Rate.
If you choose dropshipping as your e-commerce model, thoughtful marketing will help to allocate your company's resources wisely, improve service quality, increase revenue and increase brand loyalty. SyncraNova LLC uses all promotional tools and develops detailed marketing plans for the customer's business.
A well-designed pay-per-click (PPC) strategy can ensure that the website, or rather the product page, will be on the first page or the top of the search engine results. Pay-per-click advertising is the preferred method of increasing conversion rates, although it is obviously not as cheap as using other traditional organic SEO tools and processes. Results should be carefully analysed to ensure that clicks directing people to your site are driving sales.
8. Retargeting
A retargeting strategy targets users who have already visited your site but haven't taken a targeted action - haven't bought or ordered anything. Such customers can be "caught up" by placing ads on other websites in their advertising networks. These ads should engage the user and bring them back to the site they already visited, to specific product pages.
9. Influencer marketing
The success of influencer marketing in recent years is directly linked to the rise in popularity of social media. From YouTube tech review blogs to mass-market channels like TikTok, Facebook, Twitter, Twitch and Instagram, brands are using influencers to promote and increase their reach. More often than not, they are sent free product samples. In exchange for reviews, promotions, third-party opinions of the product and increased brand reach.
10. SMS marketing
Online shops today are successfully and effectively using the power of SMS marketing in cross-selling and complementary sales, in the recovery of abandoned baskets. It gives quick results and does not cost too much. SMS does not require any special design, copywriting or design work. Text messages can be used to quickly communicate discounts, urgent offers, promotions. The time gain is evident. At the same time SMS messages have an almost 100% Open Rate.
If you choose dropshipping as your e-commerce model, thoughtful marketing will help to allocate your company's resources wisely, improve service quality, increase revenue and increase brand loyalty. SyncraNova LLC uses all promotional tools and develops detailed marketing plans for the customer's business.